stefan sagmeister might seem a jump from large design companies but in my journey of approaches to type i think sagmeister can slip in after non format. now M&M paris use images to create letterforms, as do non format, however stefan takes this image/type collaboration a step further. sagmeister uses photography to capture his designs that build typography into the real world. whether this be through sculpture, instillation, or taking advantage of the environment and actually forming the letters out of what’s already there. sagmiester’s photographs are captivating, again at first glance some look like co incidence but again, tremendous amounts of strict regulations are in place to ensure the designs are achieved as desired and make sure they look at natural as possible.
Wednesday, 28 October 2009
Sagmeister, probably best known for his collection of books, "Things I have learned in my life so far" is a designer, who, like the others i've talked about, approaches typography and imagery as an interesting combination.
this installation ( above & below) using bananas shows just how much work and planning goes into some of Sagmeister's design. This piece also explains how he often puts his typography into the real world, using real objects to create it and then by using his photography, turns the typographical structure, into an image.
As with M&M and Nonformat, some of Sagmeister's work on initially looking at it would appear to be as if it had always been this way, a naturally occurring piece of design ( the way the branches of a tress happen to grown , or the coincidental arrangement of fallen objects. However, pieces of this scale and magnitude take excruciating planning and regulations in order to achieve this "natural" effortless appearance.