Thursday, 29 October 2009



design consultancy based in Shore-ditch, Bibliotheque is my next step towards hoeufler and frere jones. So far in my journey i've talked about M&M Paris and their use of images to create letterforms. From there i looked at NOn format who i discussed used similar rationale in their work, transforming images into letterforms. Next Stefan Sagmeister, who bore some similarities to the previous two in that the relationship he created between type and image was very close, but he differed in the application, tending more towards instillation of type into the real world in a beautifully designed way, thusly creating an image. Following on from him i looked at David CArson, who very much uses typography to create abstract and unusual imagery the opposite to the others). And now onto Bibliotheque. They might seem a long way apart but my line of thinking in linking them is that David Carson uses type to create images in a sometimes illegible way, as the design to Carson is more important than the functionality of the typography. however Bibliotheque, also using typography as a major part of their designs, flip Carson's approach and use typography is a very functional, clear, crisp way, as functionality of typography is very important in their designs.

"Our design methodology is based on analysis and research. We deliver clear, relevant and thought-

provoking communications, regardless of scale or budget. We have a varied list of clients from a wide range of sectors. "

(above) A major exhibition at the V&A tracking the development of design throughout the Cold War, as the Soviet Union and America engaged in an aggressive contest to build their own spheres of influence. The exhibition features a wide array of artists and designers of the period including
Dieter Rams, Otl Aicher, Charles Eames, Le Corbusier and Stanley Kubrick.

An identity was required to help Covent Garden achieve its goal of being
a premiere retail and lifestyle destination for London.

"The geometric nature of the logo provides a visual language based on the use of concentric circles. This

has been applied across an array of assets, from street signage and marketing literature through to digital environments, packaging and advertising. Many individual projects are currently in development, and will be realised as Covent Garden is transformed over the coming years."

(above) A new identity to develop the brand profile of CAA –
the largest and most successful gallery and retail outlet
for contemporary craft in London and the UK. Bags, stationery, artists cards, invitations and signage were
all part of the design.

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