i love non format. i absolutely love them. but thats not the reason i’ve chosen to right about them. its because i can draw real similarities between the approach to typography of these guys to that of previously mentioned M&M.
Simplicity. We like to keep things simple. Once we’ve sorted out the hierarchy of what we want to communicate, we tend to design things using very few layers, especially if one of those layers is incredibly detailed and aesthetically busy.
although i can draw major similarities between certain aspects both non format and M&M i in no way think the two are in any way the same. i think successful designers are those who arent afrid to be different and not jump on the band wagon of previously successful companies.
this magazine spread (above) uses tape to create the letterforms. the typography of this piece is very heavily image based, similar to the style of M&M. scanning in the tape or photographing it so that the imperfections, highlights and shadows show through, give the image a textured, grungy, real appearance that is so desirable and appealing in design today.
(above) Vowels "The Pattern Prism" cd packaging for loaf is again a good example of non formats use of images to create letterforms. the abstract shapes used to form the word vowels creates a great piece of imagery as well as very interesting experimental typography.
(2 above) Front cover and feature opener for Print's October 2009 issue. another really image based type design from non format.
(above) image based typography t shirt designs for Gap
Nonformat are individual, although cultured and knowledgeable about what is “hot” in design and what isnt they stand alone. and they value this fact.
“We draw inspiration from many varied sources but we would never want to be too strongly influenced by any single designer. It’s important not to look too closely at what other designers are doing. In fact, it’s a good idea to avoid looking at all.”