Thursday, 29 October 2009
design consultancy based in Shore-ditch, Bibliotheque is my next step towards hoeufler and frere jones. So far in my journey i've talked about M&M Paris and their use of images to create letterforms. From there i looked at NOn format who i discussed used similar rationale in their work, transforming images into letterforms. Next Stefan Sagmeister, who bore some similarities to the previous two in that the relationship he created between type and image was very close, but he differed in the application, tending more towards instillation of type into the real world in a beautifully designed way, thusly creating an image. Following on from him i looked at David CArson, who very much uses typography to create abstract and unusual imagery the opposite to the others). And now onto Bibliotheque. They might seem a long way apart but my line of thinking in linking them is that David Carson uses type to create images in a sometimes illegible way, as the design to Carson is more important than the functionality of the typography. however Bibliotheque, also using typography as a major part of their designs, flip Carson's approach and use typography is a very functional, clear, crisp way, as functionality of typography is very important in their designs.
"Our design methodology is based on analysis and research. We deliver clear, relevant and thought-
provoking communications, regardless of scale or budget. We have a varied list of clients from a wide range of sectors. "
(above) A major exhibition at the V&A tracking the development of design throughout the Cold War, as the Soviet Union and America engaged in an aggressive contest to build their own spheres of influence. The exhibition features a wide array of artists and designers of the period including
Dieter Rams, Otl Aicher, Charles Eames, Le Corbusier and Stanley Kubrick.
An identity was required to help Covent Garden achieve its goal of being
a premiere retail and lifestyle destination for London.
"The geometric nature of the logo provides a visual language based on the use of concentric circles. This
has been applied across an array of assets, from street signage and marketing literature through to digital environments, packaging and advertising. Many individual projects are currently in development, and will be realised as Covent Garden is transformed over the coming years."
(above) A new identity to develop the brand profile of CAA –
the largest and most successful gallery and retail outlet
for contemporary craft in London and the UK. Bags, stationery, artists cards, invitations and signage were
all part of the design.
Wednesday, 28 October 2009
my link from sagmeister to david carson is not via their similarities but by their contrasting approaches to type. as previously discussed, sagmeister and non format and M&M all use images to create letterforms in one way or another however in contrast david carson primarily uses type and letterforms to create images.
stefan sagmeister might seem a jump from large design companies but in my journey of approaches to type i think sagmeister can slip in after non format. now M&M paris use images to create letterforms, as do non format, however stefan takes this image/type collaboration a step further. sagmeister uses photography to capture his designs that build typography into the real world. whether this be through sculpture, instillation, or taking advantage of the environment and actually forming the letters out of what’s already there. sagmiester’s photographs are captivating, again at first glance some look like co incidence but again, tremendous amounts of strict regulations are in place to ensure the designs are achieved as desired and make sure they look at natural as possible.
i love non format. i absolutely love them. but thats not the reason i’ve chosen to right about them. its because i can draw real similarities between the approach to typography of these guys to that of previously mentioned M&M.
Simplicity. We like to keep things simple. Once we’ve sorted out the hierarchy of what we want to communicate, we tend to design things using very few layers, especially if one of those layers is incredibly detailed and aesthetically busy.
although i can draw major similarities between certain aspects both non format and M&M i in no way think the two are in any way the same. i think successful designers are those who arent afrid to be different and not jump on the band wagon of previously successful companies.
this magazine spread (above) uses tape to create the letterforms. the typography of this piece is very heavily image based, similar to the style of M&M. scanning in the tape or photographing it so that the imperfections, highlights and shadows show through, give the image a textured, grungy, real appearance that is so desirable and appealing in design today.
(above) Vowels "The Pattern Prism" cd packaging for loaf is again a good example of non formats use of images to create letterforms. the abstract shapes used to form the word vowels creates a great piece of imagery as well as very interesting experimental typography.
(2 above) Front cover and feature opener for Print's October 2009 issue. another really image based type design from non format.
(above) image based typography t shirt designs for Gap
Nonformat are individual, although cultured and knowledgeable about what is “hot” in design and what isnt they stand alone. and they value this fact.
“We draw inspiration from many varied sources but we would never want to be too strongly influenced by any single designer. It’s important not to look too closely at what other designers are doing. In fact, it’s a good idea to avoid looking at all.”
Sunday, 25 October 2009
Paris born art and design duo Mathias Augustyniak and Michael Amzalag have, for the past 17 years been creating challenging and contemporary design as M&M Paris.
M&M’s style for design is one that is fast becoming exceedingly desirable within the fashion and branding world. and the reason for this? One of M&M’s ethos like concerns in design is having invented a set of rules or codes to rigidly adhere to in any given project or brief (grid-systems and rules within design are fundamental no matter what the desired feel of the outcome) to then find a way of executing these rules without seeming forced. This way of approaching the fundamentals of design combined with M&M’s methodology of devising new kinds of images by mixing different media such as photography, illustration and experimental typography, makes the design they create distinctive from any other. and in the world of design. the more distinctive, the better.
“everything about M&M’s creative style is distinctive”
their art direction, drawing, photography, typography, 3-D design and mastery of production.There isn't a weak card in their hand, but it's how they play their hand that makes them really interesting." Paul Neale co-founder of the london design studio graphic thought facility.
what m&m paris also do so well is the way they add a hand made feel to their designs like hand drawn elements, ink splats, torn paper, layered photos etc. these destails can make a peice of work look accidental, or spontaneous, but its this clever incorporation of these hand made elements that give M&M’s designs such originality.
M&Ms use of images in order to create type is what really draws me to them as a design student. there striking letter forms made using cut out layered fashion shots are amazing. on first glace the formation of the letters look almost accidental, just a happy accident of layered images. But on reflection the strict rules that M&M will imply in order to formulate these images is very rigid.
its this ability ( or desire) to use images and formulate letterforms is a technique that i really enjoy and for me is what M&M paris do better than most.
the type in this silkscreen film poster uses blocks over layered colour to create the numbers instead of single glyphs.
this other silkscreen film poster ( above) plays with the boundary of image and type by using different parts of the original photograph to colour the type.
you are a democrartist (above) is a great example of the unusual image/type boundaries that M&M have brought to the forefront of design.