examples of serif fonts created by H&FJones
both design groups have the same ideology towards typography. that it be functional, clean, clear exact and beautifully crafted.
Hoefler & Frere JOnes are intense about typography. there intensity, to anyone who isnt of the same mind, could seem extreme and unnecessary, but to them, it is fundamental in creating great typefaces.
typography can be approached in many ways from M&M's extremely hand made textured approach right across to these guys and there intense desire for typographical perfection. Each is completely valid and each have very similar production methods in terms of setting rules